Lisha has firstly done some research into how film and why film poster are made. This research will be very helpful for us because it can establish what we need to do in order to aid our poster development process.Here is what Lisha found:
While planning for this film, we need to keep in mind that we also have to make a poster and a review for a magazine. Therefore I have researched how to make a poster and in the link above, it tells me what people look for in a poster and also what are the fundamental parts of a poster. It explains how the majority of people are visual learners and therefore if a poster stands out and grabs someone’s attention, they are more likely to watch the film.
People say, ‘a picture tells a thousand words’, we need to make sure our poster looks good and portrays the essence of what we want to film and that it connects with the film (i.e colour scheme). The yellow in ‘Watchmen’ will stand out amongst the rest of the posters when the film is sold as a DVD, it will catch people’s eyes and people will buy the film. Also, the writing in ‘Kick Ass’ will stand out from the background picture and people will remember the title and will buy the film.
I feel like the poster should also portray a mysterious vibe because it will make the potential audience want to watch the film. We can achieve this with a dark blue and grey colour palette and a ambiguous tagline.
Overall, I think that this website has helped me because it has shown me what a good poster looks like and what I need to do to achieve this outcome.
As further research into posters, I firstly looked at the general necessities of a film poster. This is not exclusive to our specific genre, and therefore, are something that has to be included in our version.
- It is a common film poster trait that, despite the image, the actors names are usually at the to of the poster to establish straight away who took part in a film.
- In a majority of film posters it can also be seen that there is small, thin writing at the bottom, that informs the reader of the producers, director and associated companies etc. To a poster designer, this is known as the ‘credit block’. The credit block is just a small amount of information at the bottom of a poster to assign credit to the deserving attributes. As a little extra research into this, I found a website that actual provides a template to make your own credit clock. This will come on incredibly useful when we get to making the poster, as credits blocks have a very specific style with the tall, thin writing for names of people or companies etc, and the verbs in between being much smaller. Here is the website that I found: Credit Block Template. This will make poster making more efficient for us.
- The next common trait is an image of the protagonist large and bold. This is used on most posters because it helps people who have seen the film, identify straight away who was in it. This is helpful when seeing a poster from a film you couldn’t remember, because the audience remembers the main character more then the actual story line.
- The most important part of a film poster is the title of the film. In every poster that has been made to advertise a film, there is always a the title at the center of attention. The title is never usually at the very bottom, and is very rarely at the top. Often, the title is in capital letters, however, there is no real pattern in how it is written, it is just dependent on the style or content of the film.
In addition to this, I have also added some images of film posters that have been designed for films in our genre (drama):
A few of the first observations that I made from this genre of poster:
- Specific to our genre, it can be seen that there is often an image of the characters above the main focus of the film. This helps inform the viewer of the protagonists in the film, as well as what the majority of the film is based around. For example, in The Shawshank Redemption, the film is mainly focused on Andy Dufresne escaping the prison, and gaining his freedom. This is well portrayed by the poster that was designed for it, as you can see Andy Dufresne and RED (the two main characters) above an image of Andy breaking free from the prison. On the Titanic, the Rose and Jack are seen above the ship. The two separate images usually either dissolve into each other, or a solid pictures, with the title separating them. This is important to note because the subtle dissolve can resemble the tone of the film. We’d most fade the two images together, or make the the overlaying image more opaque, and the other completely solid, to represent the soft tone of the film.
- After comparing other genres of film posters, it is evident that there is a slightly different placement of the title. On other film posters, the film title is usually jut above the credit block. Below I will insert a few horror film posters just to demonstrate this:
In comparison to these: here are a few more drama posters that clearly show the difference in genres:
Not only do these posters show the difference in title positioning, but it also just shows more examples of the dissolving images. The two end posters are perfect examples of using two photos that fade into each other, usually having the protagonists on the top half.